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  The Heating Company for the first time on the ISH 2005 exhibition in Frankfurt!

Dilsen, may 2005

For the first time The Heating Company was presented on the ISH exhibition in Germany. The Heating Company is an international heating group with the prominent brands like Vasco, Brugman, Thermic, Superia, Dura,…

The Heating Company offers a wide range of heating products. Since 2004 the forces of the Masco related heating companies are united in order to become further synergies. These synergies are developed on the level of purchasing, finance, marketing,…. In that way, from 2005 on, there will be a central marketing department, financial department,….
The Heating Company offers you as wholesaler a ‘single source’ in order to buy all your heating products from one supplier.
Lots of novelties were presented by the prominent brands of The Heating Company.

VASCO introduced the Arche, crowned with the Design Plus Award, a horizontal Niva and the E-Tech, a trendy electrical radiator. BRUGMAN extended its colour spectrum with 6 trendy colours: metallic and natural colours. THERMIC, also manufacturer of high-quality designer radiators, demonstrated the crowned novelty ZANA MULTI, also crowned with Design Plus Award, a wonderful decorative radiator as counterpart of the nostalgic column radiator.
And all of this was introduced in a new fair concept. The intention of this new concept was to create a stand where every manufacturer of ‘The Heating Company’ could present their products in their own house style.
At the same time people should recognise the universal look of The Heating Company.